First of all, the mobile design must be taken into account. Look at yourself as many times as you browse the mobile and how many with the laptop or tower, surely you connect much more with the first than with the second, and if not also look at people, on the train or the subway, How many are you looking at the mobile?
In addition, Google will launch Mobile First where the desktop will pass in the background and will give more importance to the mobile version so that in the search results will precede those optimized for mobile. /p>
With the trend of mobile design, clean and simple designs should be taken into account. If we have a design with few graphic elements, the web will load faster and the user expects to be less on mobile devices where the connection is usually limited. Apart from the user, it is also important for Google because it will consider it better for positioning.
To get less load on the images that are necessary, we can move to SVG vector graphics, these files are easily scalable and they do not lose quality.
Typography is a part that has to be seen clearly, so it is very common to use a bold font style with a background white to facilitate the reading of the user, so if you want to use bright colors with striking fonts.
Change the use of banners and very heavy load images by typographical expressions, so we get that, when climbing in font size does not affect performance for mobile devices.
When a user views dynamic images, they are easier to remember. With the animated logo, positive emotions are transmitted and help to better define the business to customers. In addition, the user is surprised because it is not yet widespread.
Hybrid websites will increase with push notifications, transitions of animated pages and screens of welcoming. Progressive applications have benefits such as fast loading, a start icon on the mobile desktop or send push notifications.