It is a euphemism to say that all companies must have a website. In fact, most companies have at least one functional website. But we can not say the same about applications. The number of studies by Oracle and MobileSmith has shown that more than 60% of users prefer mobile applications to mobile websites to buy online. Now, if you are in a business that is trying to sell products, then owning an application is much more beneficial than a responsive website.

Companies will soon have to consider developing a mobile application to stay ahead of the competition. But, why should a company create an application? And what are the key benefits of mobile applications on mobile websites?

Mobile applications are faster

The applications are usually 1.5 times faster than mobile websites and also perform actions much faster. Applications store your data locally on your device. Therefore, data recovery occurs in the blink of an eye. In the case of websites, data must be obtained from web servers, which can take from a few seconds to a minute, depending on the speed of the network and the size of the packets. Another reason is that mobile sites use JavaScript to execute functions and applications that run in frameworks that can be five times faster. When all this happens in the back-end , users can perform actions much faster on the front-end by delighting them with a seamless experience.

Custom content

It has been observed that users love the personalized content for an immersive experience. Users love highly personalized content according to their preferences. It's like offering personalized communication in the language they speak and understand. User-centered customization is essential to make your experience delicious. Personalization can be based on interest, behaviors, location, culture, etc. of the user. Mobile applications facilitate personalized experiences.

Your mobile application can allow users to define and set their preferences clearly from the beginning, based on which they can be served personalized content. The application will observe your commitment and behavior to offer personalized recommendations and filter updates for them, depending on their real location in real time. Is not that just incredible? It will surprise your customers, since having an application is not just about personalization, but also about selling your products and services .

Instant access online and offline

Mobile applications offer perfect experiences with their ability to work offline and online. All mobile applications offer instant access with a touch. They allow users to consume their content quickly offering a fluid experience through the storage of vital data that can also be accessed offline. Some applications, such as banking, shop windows, retail, finance, games and news, work both online and offline. that is to say, to load a news or a game that can be read or to play without connection to Internet is simply wonderful. The ability to work offline is the most fundamental difference between an application and a mobile website. While applications need an active Internet connection to perform critical tasks, such as payments and notifications, but still offer basic content and functionality for users, even in offline mode. And that's what makes the difference between a sale and a rebound.

Use of device features

Mobile applications have an additional advantage in that you can code an application to use various functions of a native device. Then, once downloaded, they can use functions like the camera that can scan PFD, QR and bar codes and NFC to use in payments, GPS to connect with maps and other services and accelerometer, gyroscope and compass that can be used for thousands of purposes different We are seeing the increase in fingerprints scanned on devices that have not yet been explored and exploited for various applications and solutions. Another added advantage is that the features of the device can significantly shorten the time users take to initiate and perform an action and fundamentally change the way a user interacts with the device and its applications. In addition, iOS, Android, Xamarin and hybrid application coding platforms all have their distinctive features and standards that mobile application developers use to beautify a user's experience.

Push notifications and instant updates

The ability to send instant and non-intrusive notifications to users of your application is one of the main reasons why companies and businesses should create an application. Notifications within the application are received when a user opens an application on their devices. Automatic notifications are received on devices regardless of whether a user opens an application or not. Basically, the update and promotional notifications that you receive on your devices daily are Push Notifications . In addition, you can send periodic updates through Play Store, iTunes and Windows Store to your application through OTA, keeping it updated at all times with the latest features and images and product listings. It will also allow you to promote products and services that regularly increase your sales and profits .

Brand and design

Your mobile application becomes your brand ambassador . Unlike websites that rely on browsers to support features, mobile applications can be designed to support sliding gestures such as drag, pinch, hold, touch, touch twice, and much more, each performing a certain action that increases the Easy to use. In addition, you can design your application the way you want without relying on the device or browser elements and caching problems.

Each mobile application is customized according to the brand of a company and yours will not be an exception. And if you're changing your brand, there's nothing better than a mobile application. You can virtually change the appearance of your application along with the colors and design whenever you want with the updates of the version and standardize it according to your vision and what the users want. Your application becomes your 24x7 revenue seller.

Improvement of productivity and cost reduction

Mobile applications help you expand the reach of your audience in a very short time by reducing marketing costs.

The biggest benefit of mobile apps is that increases communications among their employees, suppliers and customers by sharing the same resources and placing orders, giving answers and training on their products and user behavior. They tend to increase productivity by 20-40% with available charts and reporting tools with accumulated customer data.

In addition, as you communicate directly with your customers and employees, your marketing and advertising spend is drastically reduced. In addition, your users can share through social channels integrated in your application to expand your social presence on the Internet. That's super beneficial these days, considering that even FB and Twitter have now started charging for premium space and conversations.

Interactive commitment

Mobile applications have their own interfaces that allow users to experience a bi-directional immersion experience. They can simply share an image with their friends and show what they have bought through easy sharing and purchase with a single click, which will increase their conversation with customers and revenue. Companies these days are developing websites that accustom their customers with task-based associations over applications with easy access. This improves the user interaction experience for the purchase, consultation and contact with you for delivery, complaints and all other sales and aspects related to the customer experience.

Greater SEO potential for your website

Your application can be advantageous in two ways, by its content in the application and the content of your website, since the words will be used in the content of products and services. Google currently classifies your content in the application and can modify its content in your application to help you with your website SEO . You can optimize your application in the respective application stores to better classify it and include certain dynamic success metrics that will guarantee the success of your application through SEO tricks for application optimization. In conclusion, there are millions of mobile applications available on the Internet and there will probably be millions more. Remember, users spend more and more time on applications, as the latest research has suggested, and a business should be present where its customers are. Therefore, it is the best time to develop mobile applications so that companies take full advantage of being 'the first to move' to sell their products and services before their competitor.