If you create a good mobile app, users will come by themselves ... right? Well, no! Although word of mouth marketing & nbsp; is a good way to make your app known, you can not just bet on it. The mobile applications sector is extremely competitive and like you, there are a lot of developers launching apps every day. Without a good app marketing strategy, your application will most likely go unnoticed among the more million apps in the Google Play Store for almost every category.

Before launching your app, create expectation

An effective app marketing strategy starts well before launch ... in fact, you can start 6 to 8 months earlier. In this phase, what you're looking for is creating excitement and developing a base of users interested in your mobile application. Here are some ideas to get it:

  • Create a landing page . You do not need to design an entire web for your application before launching it, but you have a "base of operations" from which to explain to users what your app consists of, attract their interest and convince them to leave their information to inform them of the news. In other words, you need a landing page. Bet on the visual elements to make it as attractive as possible. & Nbsp;

  • Make profiles for your app on the main social networks . You can add Facebook, Twitter, YouTube and Instagram buttons on the landing page itself. Use these social networks to fuel suspense, organize small contests and offer promotions in advance. Here you must be strategic with your content to maintain interest and attention during the months leading up to the launch. & Nbsp;

  • Involve the users in the development.

    strong> Inform your potential users of the existence of your app as soon as possible and imply them in the development of it from the beginning. The idea is to gradually create your own community of beta testers. Not only will they give you invaluable feedback, they'll also become your most real fans. & Nbsp;

  • Launch a press release pre-release . Press releases are still an effective way to attract media attention. To distinguish yourself from the competition, try writing a pre-release press release that does not focus on the what of your application, but on why. & Nbsp;

  • Post trailers and sneak peeks . Videos are one of the most viral content, and rightly so. Wake up interest in your app with videos that allow you to have a look at how the app works, the concept, the user interface ... & nbsp;

After launching your app, how to maintain interest

If you followed the previous step, the user base you created before the launch will have served to give you a good initial push. Now the challenge for your marketing app strategy is to maintain and grow your user base over time.

  • Take care of the first printing . The retention ratio of an app depends on many factors, but the first impression is fundamental. Getting a user to install your app is only half the battle. The first few seconds after opening it for the first time will decide if you become a fan or if you delete it and look for another option in App Store. & Nbsp;

  • Communicate with your users. According to a recent Google study, the main reasons why users delete applications are lack of interest, changes in usage habits or, simply, that they are no longer useful. To avoid them, keep in touch with your users to find out their preferences. & Nbsp;

  • Launch news constantly

    strong>. When you launch your application for the first time, limit yourself to the most basic version. Save yourself a series of functionalities already developed in the manga and go launching them, one by one, with each update. This way you will always have something new to offer your users. & Nbsp;

  • Speed ​​is essential. A slow and hanging application is a sure way to earn the enmity of the users. The average user of mobile applications does not spend more than a minute on an app that has this type of problem. Instead of overloading your app with content, focus on making it fast. & Nbsp;

  • Use in-app analytics . In-app analytics let you see everything you need to know about users and how they behave. Who is downloading your application? How long and how often do you use it? Are you making purchases within the app? All this information is vital, so keep it controlled with tools like Flurry Analytics, Google Mobile App Analytics, Appsee and Mixpanel. & Nbsp;

  • Take advantage of social networks

    strong>. Finally, keep using the social networks you created before launch to keep interest in your app and inform your users of the news. & Nbsp;