The figures say that more than 75% of people who surf the Internet daily in Europe do so through mobile devices, and globally this figure already reaches 57%, which means that a large amount of Users prefer this method over computers, especially when it comes to searches or personal transactions.

This means that if you have a website it is essential that it fits the different screens, have a friendly design for different types of devices and also, both the images and the other elements can be optimized so that the Website loading time is not higher than the average, which causes many users to stop waiting.

Now, Internet sites have been booming since the late 90s when the use of the Internet began to spread more and more. However, it is not the only thing that is trending in the middle of 2018. Businesses have also noticed the importance of applications and that is why more and more companies (from different areas of industries) are launching their own applications.

An example of this evolution that we can place is that of banks. When these started you had to go to the agency to do from the initial opening of the account to any other that had to do with it or your money. After that, online banking began to be used and today most of the major banks also have applications to make life easier for their customers.

There are many other companies that have followed this example of private and public banking. For this reason, every time users have more and more applications on their phones and the developers of these make them with greater memory capacity, so they are able to support the great use we give to it. .

If you still do not have an application, whether you have a traditional business, an e-commerce or a mix of both, look below for the benefits that can bring both you and everyone involved with your business.

  1. - You offer a new way of communication: applications have many functions, among them you can ask your developer to enable a mailbox of complaints and suggestions. A comment that arrives through the application should definitely be taken into account, since it means that a client is doing it that has downloaded the application on his mobile device and there is a greater chance that he is a client faithful and/or frequent brand.
  2. - New sales channel: among the greatest advantages of the applications we can highlight its versatility. As mentioned above, it can become a direct communication channel with loyal customers and we also have the opportunity to increase our sales by having a new platform to offer our products.

    Not only serves to show in the form of catalog, in addition, as the application is installed on the personal devices of customers, we have the opportunity to send notifications with offers, surveys, relevant information, among other strategies that we can use to improve the sales.

  3. - You show yourself as a brand that evolves with technology: not all brands have applications because they may see it as something very complicated, but the truth is that with the right advice this can become a very useful tool. powerful marketing All this without counting how well it makes you look to your customers, users and friends when the application is well developed.
  4. - Speed: it is easier and faster for a client to access your application from your mobile device to your web page, it is simply much more automatic because the application is already downloaded.
  5. - Brand presence: when you have an application it will appear in the application stores where hundreds of thousands of people will be able to see it daily. In addition, if you achieve a useful and innovative application you can also get a lot of publicity from the same users and specialized media.

    Apart from the visibility, you will also have an advantage in this regard with respect to your competition and you will be inside the mobile devices of your clients/users, which will allow you to interact with them in different ways and know more precise information about the same.

  6. - Loyalty of the clients: as we have already mentioned, the applications have the peculiarity of being quite versatile, and among their functions is customer loyalty through different methods that you have to create well.

As the application is on your phones or tablets , there will be much more likely to enter your application to see the new things you have to offer, which will undoubtedly strengthen this relationship if you know how to get it out advantage.

These are just some of the most important benefits that a mobile application would bring to your business. If they seem attractive to you and you think they need you, according to Gananci what you have to do is take the risk if you are a successful entrepreneur and do not look for excuses to stop doing it.