The process of developing a mobile application is based on developing the design and functionalities of an app. & nbsp; While mobile app marketing is about making that reaches the users. & nbsp; A good development & nbsp; it's not worth it if you do not get users afterwards, so you have to understand some of the misconceptions you have about the development of an application.

1. & nbsp; The best applications have more features

< p style = "text-align: justify;"> It's common to have an application idea mobile appear a multitude of features. & nbsp; However, the most successful mobile applications are launched with only one or two functions. This approach simplifies the development process and results in a product that can be marketed with simple instructions, instead of an overloaded application that could be a challenge for users. & Nbsp; By reducing the number of functions, it is also easier for developers to adjust the application once it has been launched. Once the essential functions of an application have been developed, launched and perfected, companies can expand their application offerings to include new features and functionalities.

2 .. Mobile application development is more important than marketing

With millions of mobile apps available for download and thousands launched each day, it's no longer enough to develop and launch an application. & nbsp; A successful mobile application requires a dedicated marketing strategy. & Nbsp; By applying the same level of consideration to your marketing plan as the application development process, you can increase the chances of your application reaching the broadest audience possible.

3. The discovery phase is an unnecessary cost

< span title = "The three phases of discovery phase are the concept analysis phase, the market analysis phase, and finally the delivering of documentation."> The three phases of the discovery phase are the phase of analysis of concepts, the analysis phase of market and finally the delivery of documentation. & nbsp; During the discovery phase, we help companies to consider every aspect of their mobile application before actually building it. & nbsp; Helps in the creation of a concise roadmap of theproject. & nbsp; It helps us provide prototypes that work on phones in the early stages of development. & nbsp; These prototypes help us gather feedback from users and investors at an early stage, which helps reduce costs and improve the final product before its public launch. & Nbsp; The discovery phase also helps us stay on the same page as our customers and provides a better alignment of objectives.When we enter the full development process, we fully understand our clients' ideal deadlines and can contribute to a launch successful. & nbsp; ​​Finally, the discovery phase gives companies more time to develop a marketing strategy. & nbsp ; With key characteristics and timeline determined before start the development, the marketing teams can begin to target the base of potential users identified during the discovery.